Last Amended on: February 16, 2025
This Privacy Policy (“Privacy Policy”) describes how Snapland Ltd. together with its subsidiaries (collectively, “Snapland”, “we”, “us” or “our”) collect, use and disclose certain information including Personal Data (as defined below), and the choices you make about the information.
This Privacy Policy is an integral part of our Terms of use (“Terms”), and governs our practices regarding the collection, processing, usage and transfer of certain data, including Personal Data (as defined below), from:
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Customers who sign up for and use our real estate intelligence platforms available at https://gpt.snap.land/ and https://app.snap.land/ (“Customer” and “Services” respectively);
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Individuals who visit and browse our website available at: https://snapland.ai/ (“website”), or engage with our blogs, demos, or other similar forums available through the website (“Prospect”).
Any capitalized terms not defined herein shall have the meaning ascribed to them in the Terms. Customers and Prospects shall be further, collectively and separately, referred to as “you”.
Any Personal Data you provide is made at your free will and consent (where required under applicable data protection laws), and you acknowledge that you are not under any statutory obligation to provide us with Personal Data. However, we must collect or receive some Personal Data to provide the Service, and if you will not provide us with such Personal Data, we will not be able to fulfill certain purposes, for example, provide certain Services or enable use of certain features – all as described under Section 4 below - “Personal Data Sets We Process & Purpose of Collection and Use” which details the purposes for which each Personal Data set is collected.
This Privacy Policy applies to all individuals world-wide.
1. POLICY AMENDMENTS
We reserve the right to amend this Privacy Policy from time to time, at our sole discretion. The most recent version of this Privacy Policy will always be posted on the website, and the update date will be reflected in the “Last Amended” heading. We will provide notice to you if these changes are material, and, where required by applicable law, we will obtain your consent. Any amendments to the Privacy Policy will become effective immediately, unless we notify otherwise. We recommend you review this Privacy Policy periodically to ensure that you understand our most updated privacy practices.
2. CONTACT INFORMATION AND DATA CONTROLLER INFORMATION
Snapland Ltd. is incorporated under the laws of the state of Israel, is the Controller (as such term is defined under the General Data Protection Regulations, “GDPR”, or equivalent privacy legislation) of the Personal Data we collect from you. Meaning, we control the processing of Personal Data described under this Privacy Policy and decide upon the purpose and means of collection and processing.
For any question, inquiry or concern related to this Privacy Policy or the processing of your Personal Data, you may contact as follows:
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E-mail: support@snap.land
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By Mail: Snapland Ltd., HaMered St 25, Tel Aviv-Yafo, Israel
3. INFORMATION PROCESSED BY SNAPLAND
We may collect two types of information from you, depending on your interaction with us.
The first type of information is non-identifiable and anonymous information (“Non-Personal Data”). We are not aware of the identity of the individual from who we have collected the Non-Personal Data. Non-Personal Data collected may include technical information regarding your device or browser, type of operating system, scope, frequency, interactions with the website, and other technical information regarding the device used – all is considered as Non-Personal Data when collected on an aggregate basis, or otherwise not combined with any identifiers. We may further process and anonymize Personal Data in a manner that the data will be Non-Personal Data. Non-Personal Data may be used by us without limitation and for any purpose.
The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Data”).
For the avoidance of doubt, any Non-Personal Data connected or linked to Personal Data shall be deemed as Personal Data as long as such connection or linkage exists. However, this Privacy Policy does not apply to any data insofar as it is held, processed, disclosed or published in a form which cannot be linked to an individual, such as anonymized or aggregated data which cannot directly or indirectly be used to identify you or to obtain information about you (“Anonymized and Aggregated Data”). We may generate or extract Anonymized and Aggregated Data out of any databases containing your Personal Data (as defined below) and we may make use of any such Anonymized and Aggregated Data for our purposes as we see fit.
4. PERSONAL DATA SETS WE PROCESS & PURPOSE OF COLLECTION AND USE
The table below details the types of Personal Data we process, the purpose and our processing operations, and the lawful basis for such processing (subject to the GDPR, if applicable):
PERSONAL DATA SET
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PURPOSE AND OPERATIONS
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LAWFUL BASIS
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PROSPECTS, CUSTOMERS
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Online Identifiers and Usage Data: When you interact with our website, landing pages, or otherwise, we may collect your online identifiers, such as IP address and Cookie ID, unique identifiers, your approximate location extracted from the IP address (e.g., country and Zip), etc. (“Online Identifiers”). Additional information is automatically collected regarding your website online behavior. Such information may include the pages you viewed, click stream data, access time stamp, referrals, etc. (collectively “Usage Data”). We are further able to track your behavior with other assets, such as – did you open and read the emails we sent.
Online Identifiers and Usage Data are collected through our use of our or third party’s tools such as cookies and similar technologies.
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Online Identifiers and certain Usage Data are used:
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To operate the website and enable its proper functionality (for example, to automatically recognize you the next time you enter the website)
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For security and fraud prevention purposes (for example, to authorize you are a person),
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For debugging and to resolve technical problems,
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To understand how individuals use the website,
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To measure effectiveness of marketing campaigns we run (if applicable) in order to track conversions, build targeted audience, and market our services to people who have taken some action on the website.
Certain Online Identifiers and Usage Data may be indirectly processed by third-party marketing and analytic tools, for analytic, marketing and targeting purposes.
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Online Identifiers which are collected through strictly necessary cookies which are required for the proper and basic operation of the website will be processed in our legitimate interest. Usage Data collected through third-party tracking technologies, including any analytic or marketing cookies, will be processed based on your consent which we will obtain through our cookie notice. You may withdraw consent at any time by updating your browser settings.
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Contact Information: In the event you voluntarily contact us for support or any other inquiries, either through an online form available on the website, by sending us an email, by scheduling online meeting with us (book a demo) using a scheduling tool (to the extent available) or by any other means of communications we may make available to you or otherwise, you will be requested to provide us certain information such as your name, job title, company name, email address, phone number, as applicable (“Contact Information”).
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Contact Information is used:
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To provide you with the support you requested or to respond to your inquiries. The correspondence with you and its contents may be processed and stored by us in order to improve our customer service and in the event we believe it is required to continue to store it, for example, in the event of any claims or in order to provide you with any further assistance (if applicable).
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We may use your email address to send you service communications and marketing promotions, such as new features, additional offerings, special opportunities or any other information we think you will find valuable (“Direct Marketing”).
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We will further use your email address, if applicable, under our suppression list, when you request to opt-out to ensure we comply with such preference and choice.
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We process the Contact Information in order to provide you the requested support or respond to your inquiry, maintaining a suppression list, providing Direct Marketing, subject to our legitimate interest.
When you schedule an online meeting with us (book a demo) using a scheduling tool and we process your Contact Information in order to send you a meeting invitation, we do so subject to our legitimate interest to provide a seamless meeting experience, including sending confirmations and reminders.
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CUSTOMERS
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Account Details: In order to use our Services, (including the free trial, if applicable) you will be required to register and create an account. During the registration process you will be requested to provide us with your Contact Information (as defined above) and additional information on the company you represent (if applicable), billing and payments information, etc. (“Account Details”).
You may also register to use our Services using a single sign-on (SSO), through your Google account, Microsoft account or other accounts, which may share certain information about you. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting it to the Services.
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We will use your Account Details to provide you customer support needed, the Services (including billing and invoicing) and to send you Direct Marketing (as defined above) communications. We will retain such correspondence for as long as needed.
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We process your Account Details to fulfill our contractual obligations to you, all as agreed in the Terms or other agreement governing your use of the Service.
Processing of your Account Details for Direct Marketing purposes is made subject to our legitimate interest. You can opt-out at any time using the “unsubscribe” option within the email.
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Service Interaction Data:
In order to provide you Services, we will process queries, prompts, or reports submitted by you, and the resulting output generated.
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We use this information to provide you the requested Service.
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We use Service Interaction Data to provide you Services subject to the Terms or other agreement governing your use of the Service.
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Telemetry Data and Device Data:
When you use the Services, access your account, the web-app cloud-based environment may be monitored, we automatically process, generate and collect information on how you use the Services, the click streams within Services, the features used, duration, the credentials (access logs that identify your email, user name, and credentials), crash data and analytics, etc. We may record how you interact with our Service. We log crashes and access (collectively, “Telemetry Data”).
We also collect technical information about your computer, or other devices you use to access the Services (“Device Data”).
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We use this information:
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to help us to understand how you are using the Services, and how to better provide and improve our Services.
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to troubleshoot, to identify trends, usage, activity patterns, and areas for integration and to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Service and our new products, features and technologies that benefit our Customers and the public.
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To resolve technical issues you encounter, to respond to your requests for assistance, to analyze crash information, and to repair the services.
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We process this information subject to our legitimate interest.
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Please note that the actual processing operation per each purpose of use and lawful basis detailed in the table above may differ. Such processing operation usually includes a set of operations made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction. The transfer of Personal Data to third-party countries, as further detailed in the Section 10 below “Data Transfer”, is based on the same lawful basis as stipulated in the table above.
In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts, and any other misuse of the Services and to enforce the Terms, as well as to protect the security or integrity of our databases and the Services, and to take precautions against legal liability. Such processing is based on our legitimate interests.
We may collect different categories of Personal Data and Non-Personal Data from you, depending on the nature of your interaction with the Services provided through the website and Services, as detailed above.
5. HOW WE COLLECT INFORMATION
Depending on the nature of your interaction with the website and Services, we may collect information as follows:
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Information you provide us directly – for example, when you register and create an account or correspond with us.
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Information we receive from third parties – for example, if you access the Services through a third-party connection or log-in, such as your Google account, such third parties may pass certain information about your use of their service to us.
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Information we receive automatically – we will collect your Online Identifiers, Usage Data and Telemetry Data, including analytics data (or use third-party measurement and marketing tools). For more information on the cookies we use and how to opt out of third-party collection of this information, please see Section 6 below “Cookies & Tracking Technologies”.
6. COOKIES & TRACKING TECHNOLOGIES
We use “cookies” (or similar tracking technologies) when you access or interact with the Services or the website. The use of cookies is a standard industry-wide practice. A “cookie” is a small piece of information that a website assigns and stores on your computer while you are viewing a website. Cookies can be used for various purposes, including allowing you to navigate between pages efficiently, for statistical and analytical purposes, as well as for advertising purposes. You can find more information about our use of cookies here: www.allaboutcookies.org.
Most browsers will allow you to erase cookies from your device, block acceptance of cookies, or receive a warning before a cookie is stored. You may set your browser to block all cookies, including cookies associated with our website, or to indicate when a cookie is being used by us, by adjusting the privacy and security settings of your web browser. Please refer to the support page of your browser to learn more about how you can adjust your privacy and security settings. Please note that once you choose to opt out or disable cookies, some features of the website may not operate properly, and your online experience may be limited.
7. SHARING PERSONAL DATA
We share your Personal Data with third parties, including our partners or service providers that help us provide our Services. You can find in the table below information about the categories of such third-party recipients.
CATEGORY OF RECIPIENT
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DATA THAT WILL BE SHARED
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PURPOSE OF SHARING
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Service providers
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All types of Personal Data
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We employ other companies and individuals to perform functions on our behalf. Examples include: cloud storage, processing payments, analyzing data, identifying errors and crashes, and conducting customer relationship management. These third-party service providers have access to Personal Data needed to perform their functions, but they are prohibited from using your Personal Data for any purposes other than providing us with requested services.
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Marketing partners
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Online Identifiers, Usage Data, Telemetry Data, Device Data
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We engage with marketing partners and share Personal Data to market and promote our Services, including for targeted ads. These may include social media partners or other marketing services operators, including by way of placing their cookies or other tracking technologies on our website. These marketing partners may combine your Personal Data with other data they collect independently from you through other websites you visit online.
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Any acquirer of our business
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All types of Personal Data
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We may share Personal Data, in the event of a corporate transaction (e.g., sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, our affiliated companies or acquiring company will assume the rights and obligations as described in this Privacy Policy.
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Affiliated company
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All types of Personal Data
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We may share certain information with our affiliated company, for sales and marketing purposes.
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Law enforcement, governmental agencies or authorized third parties
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Subject to law enforcement authority request
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For law enforcement, enforcement of our policies and agreements other customer rights and security detections, etc. We may share certain data when we believe it is appropriate to with governmental agencies or authorized third parties, or protect the rights, property, or security of Snapland, our customers, or others.
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8. DATA RETENTION
We retain Personal Data we collect as long as it remains necessary for the purposes set forth above, all in accordance with applicable laws, or until an individual expresses a preference to opt-out.
Other circumstances in which we will retain your Personal Data for longer periods of time include: (i) where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements; (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges; or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data. Please note that except as required by applicable law, we may at our sole discretion, delete or amend information from our systems, without notice to you, once we deem it is no longer necessary for such purposes.
9. SECURITY
We take great care in implementing and maintaining the security of your Personal Data. We employ industry standard procedures and policies to ensure the safety of individuals’ information and prevent unauthorized use of any such.
We have implemented technical, physical and administrative security measures to protect the Personal Data we process. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our website, and we make no warranty, express, implied or otherwise, that we will always be able to prevent such access.
Please contact us at: support@snap.land if you feel that your privacy was not dealt with properly, in a way that was in breach of our Privacy Policy, or if you become aware of a third party’s attempt to gain unauthorized access to any of your Personal Data. We will make a reasonable effort to notify you and the appropriate authorities (if required by applicable law) in the event that we discover a security incident related to your Personal Data.
10. DATA TRANSFER
Your Personal Data may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different to the laws of your country. However, in all cases, we will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection upon its transfer.
Specifically, if and where Personal Data collected within the EEA are transferred outside the EEA, to countries or frameworks which were not granted with an adequacy decision by the European Union, and therefore do not provide an adequate level of protection to your Personal Data while it is transferred to such third-country or under such framework, such transfer is subject to and made pursuant with the standard contractual clauses.
Additionally, if and where Personal Data collected within the United Kingdom are transferred outside the United Kingdom, to countries or frameworks which were not granted with an adequacy decision by the UK Information Commissioner Office and therefore do not provide an adequate level of protection to your Personal Data while it is transferred to such third-country or under such framework, such transfer is subject to and made pursuant with the UK standard contractual clauses.
11. PRIVACY RIGHTS
We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect so that you can make meaningful choices about how it is used. We allow you to exercise certain choices, rights, and controls in connection with your information. Depending on your relationship with us, your jurisdiction and the applicable data protection laws that apply to you, you have the right to control and request certain limitations or rights to be executed.
In the table below you can review your rights depending on your interaction with us, how you can exercise them, and appeal a decision we take in this regard.
Right to be informed
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You have the right to be provided with information regarding our Personal Data collection and privacy practices. All is detailed under this Privacy Policy.
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Right to know; access rights
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You have the right to confirm whether we collect Personal Data about you, know which Personal Data we specifically hold about you, and receive a copy of such or access it.
If you wish to receive a copy of the Personal Data, please submit a DSR form as available here.
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Right to correction/ rectification
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You have the right to correct inaccuracies in your Personal Data, taking into account the nature and purposes of each processing activity. Please submit a DSR form as available here.
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Right to be forgotten; Right to deletion
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In certain circumstances, you have the right to delete the Personal Data we hold about you. For specifications regarding this right and its exclusions, or if you wish to ask to exercise this right, please submit a DSR form as available here.
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Right to portability
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You have the right to obtain the Personal Data in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. We will select the format in which we provide your copy. If you wish to exercise this right, please submit our DSR form as available here.
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Right to opt out
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Direct Marketing: if we use your email address in order to send Direct Marketing as such term is defined in Section 4 hereof, you have the right to opt out from receiving Direct Marketing by clicking the “unsubscribe” link within the e-communication we sent you.
Cookies: when you no longer wish for cookies to track your behavior for analytic and marketing purposes, change your preferences through the web-browser cookie settings.
You can further contact us at:
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Right to appeal or lodge a complaint
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If we decline to take action on your request, we shall inform you without undue delay as required under applicable laws. The notification will include a justification for declining to take action and instructions on how you may appeal, if applicable. Under the EU you have the right to lodge a complaint with the supervisor authority or the Information Commissioner in the UK.
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12. CHILDREN
Our Services are not intended for use by children, and we do not knowingly collect or maintain information about anyone under the age of 16. Please contact us at: support@snap.land if you have reason to believe that a child has shared any information with us.